MoPlay: The Betting App

— MoPlay was a Gibraltar-based online betting and gaming startup founded in 2017. Our vision was to disrupt the betting industry by delivering enhanced user experience to a new generation of tech savvy sports and casino fans.

Our goal at the Product Design team was to bring a user-centric perspective to mobile betting products. In record time, we delivered an app that offered instant access to Sportsbook, Casino and a powerful Search. Throughout the entire process, we stayed close to our customers listening to their feedback, driving improvements and incorporating the best UX practices for iOS and Android apps.
Apps for both operating systems were launched in Summer 2018.
My Role
VP of Product Design
I managed a team of four Product Designers and was responsible for the end-to-end user experience, design and optimization of our entire product portfolio including web and native apps.

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