The Product Design team is responsible for the user experience and optimization of Ryanair's entire digital portfolio, including websites and mobile apps.
The Ryanair Travel Platform was a proof of concept project with the main objective of validating the hypothesis around customer behavior and repositioning the Ryanair.com experience from a flight focused platform to a trip-focused user journey.
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Lead UI Designer
I was responsible for the concept design and led the evolution of the project. We covered research, prototyping, testing and interaction design.
Various journeys of the concept have been successfully implemented in the ryanair.com mobile website and the app.